Bookable Limited was born from a frustration that Martin had when speaking to business owners about how to build their business. As an IFA, Martin was regularly speaking with business owners about their financial affairs and how much they wanted to grow their business and make a profit.
Small business owners were relating to him that they felt very much on their own in their businesses and completely overwhelmed by the number of back-office processes which were necessary to keep up with – and then they had to go out and sell. They were struggling.
Drawing on his experiences in Los Angeles, pitching movies and his knowledge of business and writing code on Wall Street, he started imparting his expertise to business owners in and desire to help them build their business through solid, Harvard Business School based processes. However, the small business owners he met had the intelligence and motivation, they just didn’t have the time.
Martin soon realised that technological capability was in place for small business owners to automate operations such as contact input, relationship tracking, marketing planning, social media planning etc but in order for a small business owner to achieve the automation they needed, they had to learn six or seven software platforms which didn’t integrate. They needed to be adept at all of them and to use them effectively and after they had taken the ‘free’ membership, they would need to pay at least £400 a month to achieve the functionality they wanted. It was overwhelming and Martin coined the phrase ‘Platform Exhaustion’.
What most small business owners wanted was to free themselves up from this so that they could go out and get the business, sell their products or services and build on the passion they had started with. Small business owners were trapped in overwhelm and stress.
Martin’s motivation is to help small businesses grow and to make money so that they can develop their business. He thought there had to be a better way. With all the technology available why had no one addressed this? To him, the solution seemed obvious. An integrated CRM which provided one platform, at a cost affordable to small business owners. But how to do it?
Over the next five years Martin researched the market, studied the ‘competition, dived into coding and devised a platform, he just had to find the people to help him get it to market.
Over the next five years Martin researched the market, studied the ‘competition’, into coding and devised a platform, he just had to find the people to help him get it to market. In 2019 Martin met the people who would help him do that: people with the same mindset, people who were a little bit different. A team who wanted to make a difference to the business world and who would work hard to fulfil his dream to provide an automated platform which would take the stress away from small businesses at an affordable price. Bookable was born.